It might be a counter-intuitive question. However, there is a theory that we play different roles in our lives. We are parents, business people, wives/husbands, employees, members of communities etc. Everyone steps on the stage called “life” and performs as well as they can. But we tend to forget it. Sometimes you allow others to take the lead, and you forget about your will, needs, and dreams.
Sometimes it also happens in business. With a challenging coach/teacher? With a problematic partner in your firm? With demanding customers? Sometimes you forget why you started the company. You do all you can to satisfy people around you, and you might forget who plays the leading role in your business. This is why it is good to have your mission, vision, why and goals W-R-I-T-T-E-N. 🙂 You can always go back to it.
Now ask yourself further:
- Who should create your marketing strategy?
- Who should be the leader of your company?
- Who plays a leading role in your life?
Remember, you are the most valuable asset in your company!
